Florist Yeading Privacy Policy

Introduction

At Florist Yeading, we are committed to safeguarding your personal data and respecting your privacy. This Privacy Policy outlines how we collect, use, store, and protect your personal information in compliance with the General Data Protection Regulation (GDPR). The policy applies to all customers placing orders with Florist Yeading from Yeading and the surrounding districts.

What Information We Collect

When you interact with Florist Yeading, whether by placing an order, making an inquiry, or browsing our services, we may collect the following categories of personal data:

  • Identity Information: Your name and, when applicable, the name of the recipient.
  • Contact Information: Address, postcode, delivery location, and phone number if provided.
  • Order Details: Products or services ordered, special delivery instructions, notes to recipients, and purchase history.
  • Payment Information: Payment method, and where applicable, partial card details (never the full card number or CVV) processed securely via our payment providers.
  • Technical Data: Your IP address, browser type and version, device identifiers, and cookies (where you have consented to their use).
  • Correspondence: Any communications with us, including messages, queries, or feedback you provide.

Purpose and Lawful Basis for Processing

Florist Yeading collects and processes your personal data only when we have a legal justification under GDPR. We rely on the following lawful bases:

  • Contractual Necessity: To perform our contract with you, including processing your order, delivering products, and providing customer service.
  • Legal Obligation: To comply with applicable legal and regulatory requirements, including record keeping for accounting and tax purposes.
  • Legitimate Interests: To improve our services, handle customer inquiries, and prevent fraud or misuse of our services (where these interests are not overridden by your rights).
  • Consent: Where required, such as for sending marketing communications or using cookies, we will only process your data with your explicit consent. You may withdraw your consent at any time.

How We Use Your Data

Your personal data may be used for the following purposes:

  • Processing and fulfilling your orders, including communicating order updates and delivering to the specified address.
  • Responding to your queries and providing after-sales support.
  • Maintaining accurate records for legal, regulatory, or warranty purposes.
  • Improving the quality and effectiveness of our products and services.
  • Notifying you of important changes to our services or policies.
  • Where you have consented, sending you marketing or promotional materials.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or to comply with legal, regulatory, or accounting requirements.

Typically, order-related data is retained for up to six years after the transaction to meet regulatory obligations. Information used for marketing purposes is retained until you withdraw your consent or exercise your right to object. After these periods, your data will be securely deleted or anonymised.

Data Processors and Third Parties

Florist Yeading may engage trusted third-party service providers to process your personal data in order to deliver our products and services. Examples of such processors include:

  • Payment processing companies for secure transaction handling.
  • IT service providers who host or maintain our website and databases.
  • Couriers and delivery partners responsible for delivering your orders.
  • Professional advisors (such as accountants) for compliance with legal obligations.

All processors are required to act only on our instructions, adhere to confidentiality commitments, and implement appropriate security measures. We do not sell or share your information with unrelated third parties for their marketing purposes.

Your Rights Under GDPR

As a customer in Yeading or surrounding districts, you have the following data protection rights:

  • Right of Access: You can request a copy of your personal data held by us.
  • Right to Rectification: You may request correction of inaccurate or incomplete data.
  • Right to Erasure: You can ask for your personal data to be deleted in certain circumstances.
  • Right to Restriction: You may ask us to restrict the processing of your data under certain conditions.
  • Right to Object: You can object to processing based on legitimate interests, including direct marketing.
  • Right to Data Portability: You can request your data in a machine-readable format or for it to be sent to another controller.
  • Right to Withdraw Consent: Where processing is based on your consent, you may withdraw it at any time.
  • Right to Lodge a Complaint: You have the right to raise concerns with a supervisory authority if you believe your data is being misused.

To exercise these rights, you may contact us using the contact details found on our website or store premises.

Data Security

We implement suitable technical and organisational measures to protect your personal data from loss, misuse, unauthorised access, disclosure, alteration, or destruction. These measures include secure payment methods, restricted data access, regular security evaluations, and staff training.

International Data Transfers

As a rule, your personal data is stored and processed within the United Kingdom or the European Economic Area (EEA). If we ever need to transfer information outside these locations, we ensure appropriate safeguards are in place, such as standard contractual clauses or equivalent legal mechanisms.

Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices, operational requirements, or legal obligations. Any significant revisions will be highlighted on our website or provided at the point of data collection. We encourage you to review this policy periodically.

Contacting Us

If you have any questions regarding this Privacy Policy or your personal data at Florist Yeading, please refer to the contact information provided on our website or visit us in person at our store in Yeading.

Thank you for trusting Florist Yeading with your personal information. We are dedicated to treating your data with respect and care.